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3 Strategies To Turn Objections Into Opportunities – By Susan D. Crum

“I don’t have the money” or “I don’t have the time” or “I need to think about it” . . . do any of these sound familiar? If you’re in sales, you’ve heard these more than once. But here’s the thing....

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Qualitative And Quantitative Data And User Experience – By Marco Ponce

User experience optimization is something every website and business model should take in consideration at any level. With digital media, like a website, you have only two types of data you can...

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Top 5 Ad Claim Substantiation Mistakes – By Richard B. Newman

The Federal Trade Commission requires advertisers to possess a “reasonable basis” for express and implied claims. The failure to do so constitutes an unfair and deceptive act or practice in violation...

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Your Customer Is Your Best Influencer – By Melissa D. Salas

Everyone Has Influence We all love products and services that we use on a daily basis. Or ones that have knocked us out on the first try. We may have bragged recently about such an experience by...

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Effective Techniques For Instagram Engagement – By Debbie Bookstaber

“Is organic growth still possible on Instagram?” As the founder of a digital marketing agency and the CMO of Hashtracking.com, this is one of the most frequently asked questions. While I highly...

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3 Ways To Take Control Of Facebook – By Jason Hunt

What most people do not know is that you have total control over your experience on Facebook. The Facebook algorithm works in such a way that the user experience is predicated on the behaviors you...

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How To Make The Most Of Conferences – By Geno Prussakov

Every time I meet someone new at a conference I ask them: “What is it that you’re hoping to achieve here?” The intention is that their response would help me quickly figure out if we may be a match....

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Strive To Be A Balanced Beth – By Sara Malo-Szado

I am a single mom working full-time as the Client Success Manager for Affiliate Summit, a subsidiary of Clarion Events. I have been in and out (and back in) the affiliate marketing world for twenty...

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Best Tools To Set Up Google Ads – By Pawel Kijko

Imagine you’ve set up your first online store. What’s the next step? Advertising. But you don’t know how to do it and you can’t afford a marketing agency. So you need to try to figure out how to...

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You Need To Invest In Your Employees – By Ricky Ahuja

It is commonly said that “customers come first”, but Richard Branson has helped put this statement in proper perspective: “employees come first; customers come second”. This is an important principle...

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